Beer Example – The Set Up
Having looked at the theory of how The Value Chain works we will now look at an example which should help bring it to life.
We have used the example of a microbrewer as it is from a related industry and also if we had used an individual Pub, Club or Restaurant example it would have been very easy to have got lost in the detail.
So our start point is a microbrewer who is making a 4.6% ABV Pale Ale.
In this case the route to market is through an independent pub.
Over the next few slides we will see how the value chain may work in this instance.