Retail Price Setting
In this next section we will look at retail pricing for Pubs, Clubs and Restaurants in a bit more detail.
The first thing to say is that for many venues it can be quite difficult to decide what retail price to charge for your drinks.
Even when you do have a price in mind it is sometimes not easy to know whether you are making the right level of margin – and how this could differ by serve size.
The following slides illustrate the sorts of things you need to consider when thinking about your pricing.The screen shots being used are from Ashdale’s own proprietary models.Details regarding how to purchase copies of these models can be found at the end of this section.
Although the examples we will look at are for individual products or brands our models also have the capability to allow you to model multiple brands at the same time.