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Insider's Guide to Marketing Planning
Insider's Guide to Marketing Planning
Session Overview (0:45)
About the Author (1:09)
Why It Is Important
The Importance of Marketing Planning (0:40)
Reasons Why It Is Important (0:52)
More Reasons Why It Is Important (0:57)
Key Building Blocks
Marketing Planning Building Blocks (1:01)
The 4 Key Building Blocks (1:23)
The Value Chain - What Is It (1:41)
Definition of Market Analysis (1:09)
Forecasts - What Are They (1:39)
Macro Context - What Is It (1:43)
Wrap-Up and Next Steps
Session Wrap-Up (1:30)
Next Steps (0:47)
Bundle Offer (0:49)
Definition of Market Analysis
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