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Effective Marketing Planning Bundle

Insiders Guide to Market Analysis, Forecasting and The Value Chain

Planning is one of the most important parts of getting your Marketing right but often an area which is overlooked.

Some people believe Marketing is just about selling, creating promotional material or advertising, but it is far more than that.

Making a product or providing a service is relatively straightforward. The hard part is ensuring that you can offer it to your customers and potential customers at a price they are willing to pay and makes you a profit.

This course shows you...
  • How to conduct robust market and SWOT analysis
  • The different TOOLS and TECHNIQUES one can adopt to produce a forecast
  • The relationship between COSTS, PRICES & PROFIT so that students can
    better understand how these key elements fit together and interact.


Your Instructor


Chris Holden
Chris Holden

In a career spanning over two decades within the UK brewing industry Chris held a series of senior management positions including Director of Market & Customer Insight, Research & Planning Director and Head of Market Analysis. He also chaired the British Beer & Pub Association Statistics Panel for over 10 years.

In 2012 he set-up his own Company and has successfully been providing strategic insight and business analysis to a range of clients from start-up and sole traders, through to national and global businesses.

Specialist areas include Strategic & Business Analysis, Marketing Planning, Category Management and Value Chain Analysis.

He also writes on a regular basis for a number of trade publications covering the hospitality industry.


Class Curriculum


  Effective Marketing Planning Bundle
Available in days
days after you enroll
  Insiders Guide to Market Analysis
Available in days
days after you enroll
  Insiders Guide to Forecasting
Available in days
days after you enroll

Courses Included with Purchase



Insider's Guide to Market Analysis
How to conduct basic market analysis and a SWOT
Chris Holden
£75
Insider's Guide to Forecasting
Understanding forecasting & basics techniques
Chris Holden
£75
Insider's Guide to the Value Chain
How to understand the relationship between Costs, Prices & Profit
Chris Holden
£75

Original Price: £225


Frequently Asked Questions


Why is Marketing Planning Important?
Making a product or providing a service is relatively straightforward. The hard part is ensuring that you can offer it to your customers and potential customers at a price they are willing to pay and makes you a profit.
Who would benefit from taking the Effective Marketing Planning course?
Everyone who works within an organisation regardless of job role but particularly anyone who is involved in making decisions.
Does Marketing need to be the main part of my job for me to understand the course?
No it doesn’t. The course is equally easy to follow for those individuals who only want to have a better appreciation of what is involved and why it is important.
If I enrol in this course what do I get access to?
By enrolling in the Effective Marketing Planning Bundle you get full access to the following ‘Insiders Guides…” Market Analysis, Forecasting and The Value Chain, at a discounted rate.
Is the Effective Marketing Planning course only available on-line?
No. To find out how Ashdale Consulting can deliver this and other courses at your own premises simply email chris@ashdale-consulting.com.
When does the course start and finish?
The course starts now and currently has no end date! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for up to 3 months - across any and all devices you own. After that time as part of our commitment to on-going improvements Ashdale Academy reserves the right to remove, update or amend this course.
Can I do the course if I am not based in the UK?
The course is open to everyone and whilst the principals are the same no matter what country you are in, some of the examples are UK specific.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What happens if I make decisions based on this course and it costs me financially?
The use of our information, products and services should be based on your own due diligence and you agree that Ashdale Business Consulting Ltd are not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services on this website.

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