Planning is one of the most important parts of getting your Marketing right but often an area which is overlooked.
Some people believe Marketing is just about selling, creating promotional material or advertising, but it is far more than that.
Making a product or providing a service is relatively straightforward. The hard part is ensuring that you can offer it to your customers and potential customers at a price they are willing to pay and makes you a profit.This course shows you...
In a career spanning over two decades within the UK brewing industry Chris held a series of senior management positions including Director of Market & Customer Insight, Research & Planning Director and Head of Market Analysis. He also chaired the British Beer & Pub Association Statistics Panel for over 10 years.
In 2012 he set-up his own Company and has successfully been providing strategic insight and business analysis to a range of clients from start-up and sole traders, through to national and global businesses.
Specialist areas include Strategic & Business Analysis, Marketing Planning, Category Management and Value Chain Analysis.
He also writes on a regular basis for a number of trade publications covering the hospitality industry.