Insider's Guide to the Value Chain
How to understand the relationship between Costs, Prices & Profit
Planning is one of the most important parts of running a business. Understanding the relationship between Costs, Prices and Profit is a key part of any business planning.
This course provides a framework which illustrates the relationship between COSTS, PRICES & PROFIT so that you can better understand how these key elements fit together and interact. You will then be able to gain a greater appreciation of how they can influence the profitability of any organisation.
You will then be taken through some examples using these methods after which you will take part in a short quiz to help land these principals.
In a career spanning over two decades within the UK brewing industry Chris held a series of senior management positions including Director of Market & Customer Insight, Research & Planning Director and Head of Market Analysis. He also chaired the British Beer & Pub Association Statistics Panel for over 10 years.
In 2012 he set-up his own Company and has successfully been providing strategic insight and business analysis to a range of clients from start-up and sole traders, through to national and global businesses.
Specialist areas include Strategic & Business Analysis, Marketing Planning, Category Management and Value Chain Analysis.
He also writes on a regular basis for a number of trade publications covering the hospitality industry.