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Insider's Guide to Market Analysis

How to conduct basic market analysis and a SWOT

Planning is one of the most important parts of running a business. Knowing how to conduct robust market and SWOT analysis is a key part of any business planning.

This workshop outlines the role of analysis within a business, why it’s important and some useful core techniques. It will show you how to carry out a robust SWOT Analysis, a technique that is often not fully understood.

You will then take part in a short quiz to help land these principals.

Your Instructor

Chris Holden
Chris Holden

In a career spanning over two decades within the UK brewing industry Chris held a series of senior management positions including Director of Market & Customer Insight, Research & Planning Director and Head of Market Analysis. He also chaired the British Beer & Pub Association Statistics Panel for over 10 years.

In 2012 he set-up his own Company and has successfully been providing strategic insight and business analysis to a range of clients from start-up and sole traders, through to national and global businesses.

Specialist areas include Strategic & Business Analysis, Marketing Planning, Category Management and Value Chain Analysis.

He also writes on a regular basis for a number of trade publications covering the hospitality industry.

Frequently Asked Questions

Why is Market Analysis Important?
Without market analysis you may assume things which aren’t actually true. It helps you understand what has happened and therefore what might happen in the future.
Who would benefit from taking the Market Analysis course?
Anyone who needs to evaluate how a business or part of a business has performed and wants to know what needs to be done to make improvements.
Does Market Analysis need to be the main part of my job for me to understand the course?
No it doesn’t. The course is equally easy to follow for those individuals who only do Market Analysis some of the time.
Is the Market Analysis course only available on-line?
No. To find out how Ashdale Consulting can deliver this and other courses at your own premises simply email
What if I want to learn more about Market Analysis or there are parts of the course I don’t understand?
For more information about understanding and improving your Market Analysis skills then just drop me an email
When does the course start and finish?
The course starts now and currently has no end date! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for up to 3 months - across any and all devices you own. After that time as part of our commitment to on-going improvements Ashdale Academy reserves the right to remove, update or amend this course.
Can I do the course if I am not based in the UK?
The course is open to everyone and whilst the principals are the same no matter what country you are in, some of the examples are UK specific.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
What happens if I make decisions based on this course and it costs me financially?
The use of our information, products and services should be based on your own due diligence and you agree that Ashdale Business Consulting Ltd are not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services on this website.

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