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Planning for Profit - Taster Course

Free Commercial Training for Licensees

Running a Pub, Bar or any other Licensed Outlet can be very satisfying but is it generating the financial rewards your hard work deserves?

Wouldn’t it be great to get some real insight into key things which will impact the profitability of your outlet?

This FREE course has been designed to provide a taste of just some of the material, insights and style which can be found when you enrol on our full Planning for Profit course.

It is not intended to be a complete course in its own right.



Your Instructor


Chris Holden
Chris Holden

In a career spanning over two decades within the UK brewing industry Chris held a series of senior management positions including Director of Market & Customer Insight, Research & Planning Director and Head of Market Analysis. He also chaired the British Beer & Pub Association Statistics Panel for over 10 years.

In 2012 he set-up his own Company and has successfully been providing strategic insight and business analysis to a range of clients from start-up and sole traders, through to national and global businesses.

Specialist areas include Strategic & Business Analysis, Marketing Planning, Category Management and Value Chain Analysis.

He also writes on a regular basis for a number of trade publications covering the hospitality industry.


Class Curriculum


  Appreciating the Relationship Between Costs, Prices & Profit
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  Effective Merchandising
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  Market Context
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  Preventing Under Age Sales
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  Next Steps
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Frequently Asked Questions


Why is Planning For Profit Important?
Planning for profit is one of the most important parts of running any licensed outlet, be it a Pub, Club or Restaurant. Without planning you may not know what you need to do more of or conversely what you should stop altogether.
Who would benefit from taking the Planning For Profit course?
The workshop has been designed in such a way that it doesn’t matter whether you are New to the Industry and are looking for some key pointers before you begin or a Licensee who would like a boost after your initial Brewery or PubCo training. The advice and examples included are applicable regardless of how long you have been in the industry.
What if I want to learn more about how to make my outlet more profitable or there are parts of the course I don’t understand?
For more information about understanding and improving your outlets profitability then just drop me an email chris@ashdale-consulting.com.
Is the Planning For Profit course only available on-line?
No. To find out how Ashdale Consulting can deliver this and other courses at your own premises simply email chris@ashdale-consulting.com.
Why is this course free?
At Ashdale Academy we understand that paying for any training course regardless of cost can be difficult. That’s why we provide this course for free to help give confidence to individuals and organisations that enrolling in our other courses offers great value for money.
When does the course start and finish?
The course starts now and currently has no end date! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for up to 3 months - across any and all devices you own. After that time as part of our commitment to on-going improvements Ashdale Academy reserves the right to remove, update or amend this course.
What if I am unhappy with the course?
We would be sorry if you were unhappy with the course. But it may simply be that this style of learning is not the right way for you to take on-board new knowledge or skills.
Can I do the course if I am not based in the UK?
The course is open to everyone and whilst the principals are the same no matter what country you are in some of the examples are UK specific.
What happens if I make decisions based on this course and it costs me financially?
The use of our information, products and services should be based on your own due diligence and you agree that Ashdale Business Consulting Ltd are not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services on this website.

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