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Insider's Guide to Marketing Planning

An overview of some of the key building blocks needed for constructing a great marketing plan

Planning is one of the most important parts of getting your Marketing right but often an area which is overlooked.

Some people believe Marketing is just about selling, creating promotional material or advertising, but it is far more than that.

Making a product or providing a service is relatively straightforward. The hard part is ensuring that you can offer it to your customers and potential customers at a price they are willing to pay and makes you a profit.

This FREE course outlines what Ashdale Academy considers to be some of the key building blocks you need to consider when you are looking to create a marketing plan for your business. It explains why Marketing Planning is important and why you need it, as well as a brief overview of each of the key building blocks.

Once completed you will be in a better position to know which of the "Insider Guides..." you need to enrol in and in which order.


Your Instructor


Chris Holden
Chris Holden

In a career spanning over two decades within the UK brewing industry Chris held a series of senior management positions including Director of Market & Customer Insight, Research & Planning Director and Head of Market Analysis. He also chaired the British Beer & Pub Association Statistics Panel for over 10 years.

In 2012 he set-up his own Company and has successfully been providing strategic insight and business analysis to a range of clients from start-up and sole traders, through to national and global businesses.

Specialist areas include Strategic & Business Analysis, Marketing Planning, Category Management and Value Chain Analysis.

He also writes on a regular basis for a number of trade publications covering the hospitality industry.


Frequently Asked Questions


Why is Marketing Planning Important?
Making a product or providing a service is relatively straightforward. The hard part is ensuring that you can offer it to your customers and potential customers at a price they are willing to pay and makes you a profit.
Who would benefit from taking the Insider’s Guide to Marketing Planning course?
Everyone who works within an organisation regardless of job role but particularly anyone who is involved in making commercial decisions.
Does Marketing need to be the main part of my job for me to understand the course?
No it doesn’t. The course is equally easy to follow for those individuals who only want to have a better appreciation of what is involved and why it is important.
Is the Insider’s Marketing Planning course only available on-line?
No. To find out how Ashdale Consulting can deliver this and other courses at your own premises simply email chris@ashdale-consulting.com.
Why is this course free?
At Ashdale Academy we understand that paying for any training course regardless of cost can be difficult. That’s why we provide this course for free to help give confidence to individuals and organisations that enrolling in our other courses offers great value for money.
When does the course start and finish?
The course starts now and currently has no end date! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for up to 3 months - across any and all devices you own. After that time as part of our commitment to on-going improvements Ashdale Academy reserves the right to remove, update or amend this course.
What if I am unhappy with the course?
We would be sorry if you were unhappy with the course. But it may simply be that this style of learning is not the right way for you to take on-board new knowledge or skills.
Can I do the course if I am not based in the UK?
The course is open to everyone and whilst the principals are the same no matter what country you are in some of the examples are UK specific.
What happens if I make decisions based on this course and it costs me financially?
The use of our information, products and services should be based on your own due diligence and you agree that Ashdale Business Consulting Ltd are not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products and services on this website.

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